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This is where 150+ years of snacking tradition steps into its next chapter. 

Stauffer’s^® Simply Animals^® marks the evolution of the beloved animal crackers families have enjoyed since 1871. With a refreshed name, modernized packaging, and the introduction of Bryson the Bear, this launch builds on a category-leading legacy while inviting a new generation to rediscover a classic. 

As a wholly owned subsidiary of Meiji America Inc. and the #1 animal cracker brand in the U.S., Stauffer’s^® continues to deliver the lightly sweetened, crunchy snack that’s been a staple in lunch boxes, road trips, and pantry shelves for decades. The iconic red bag remains instantly recognizable. The crunch remains just as familiar. What’s new is a sharper identity designed to connect with today’s families while honoring the loyalty of longtime fans. 

Press Releases

Download the full official press release here

Bryson’s Rocket Riddles:

A playful adventure that fuels curiosity, imagination, and a love of reading.

The book is available to preorder in the link below. 20% of all book proceeds support Reading Is Fundamental^®.

Sold at brysonsrocketriddles.com

1. Safari Snack Boards

Turn snack time into an adventure! Create a “Safari Board” with Simply Animals®, fresh fruit like bananas, strawberries and apple slices, yogurt dip and a handful of nuts. Kids can build their own jungle scenes before they munch.

Perfect for playdates, after-school snacks or a creative weekend treat.

2. Storytime Snack Pairing

Pair animal crackers with a favorite animal-themed book. As you read, kids can search their crackers for the animals in the story—turning snack time into interactive learning and keeping little hands engaged. Be sure to check out Simply Animals: Bryson’s Rocket Riddles, available for purchase at brysonsrocketriddles.com. A portion of proceeds from each book sold supports Reading Is Fundamental, helping bring books and literacy resources to children nationwide.

Bonus: It’s a great way to sneak in literacy time without it feeling like homework.

3. Mini Dessert Creations

Simply Animals® also make the perfect base for quick treats:

• Press into softened ice cream and refreeze for mini ice cream sandwiches
• Dip halfway in melted chocolate and let them set
• Crush them to create a no-bake cheesecake crust

They’re simple, versatile and endlessly snackable.

4. Lunchbox Surprise Packs

Add a small bag of Simply Animals® to lunch boxes with a playful note like, “Have a wild day!” It’s a small surprise that can brighten a child’s afternoon between classes.

Sometimes the smallest moments make the biggest impact.

5. Ice Cream & Yogurt Toppers

Crush Simply Animals® and sprinkle them over vanilla ice cream or Greek yogurt. Add fresh berries and a drizzle of honey for a simple dessert with a satisfying crunch.

It’s nostalgic — but elevated.

For interviews, media inquiries, high resolution packaging, product photography, b-roll footage, or additional information—contact our PR team. We’re ready to connect.

Media Contact: 
Kim Lehman
kalehmanpr@gmail.com