Simply Animals is the next chapter of classic animal crackers and cookies families have loved for generations. The familiar taste, crunch, and playful animal shapes remain the same.

The new name celebrates what they’ve always been: simple, fun snacks – now paired with friendly characters like Bryson the Bear to spark imagination and add joy to snack time.

In short, it’s a fresh look and clearer name for the same beloved snack you’ve been enjoying all along.

Not at all. You’ll still get the same delicious flavor and crunch you expect from your favorite animal crackers. Simply Animals looks a little different, but the snack inside is just as good as ever.

They sure are. All 13 of the classic animal shapes are sticking around, so our favorite animals are still part of every bag. Look for the bear, buffalo, camel, cat, cow, donkey, elephant, goat, hippo, horse, lion, rhino and tiger!

Yes, the packaging has a refreshed look. You’ll notice updated graphics and a new matte finish, along with Bryson the Bear. At the same time, the familiar Stauffer’s name stays front and center, so it’s still easy to spot on shelf.

Simply Animals is available at grocery and convenience stores across the country. Use our store locator to find a location near you.

Animal Crackers will now be sold as Simply Animals. You’ll still find the same familiar snack you know and love, just under the Simply Animals name.

Yes. Simply Animals is now made without high fructose corn syrup or artificial colors, giving families a snack they can feel good about and enjoy just as much as before.

Yes. Simply Animals are baked in a peanut-free facility right here in the USA, making them a snack many families feel comfortable sharing.

Bryson the Bear is a friendly face you’ll see on Simply Animals packaging and in our stories. He’s there to add a little extra fun and imagination to snack time, helping make the experience even more enjoyable for kids and families.

The name Simply Animals reflects what these snacks have always been: simple, classic animal crackers and cookies families know and love. It’s a fresh way to celebrate a timeless favorite while continuing Stauffer’s long tradition of backing snacks people have trusted for generations.