Welcome to Staufferville

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Bryson's Rocket Riddles

A playful adventure that fuels curiosity, imagination, 
and a love of reading.

Join Bryson the Bear as he blasts off on a globe-trotting journey to discover the animals hiding in every handful of Simply Animals®. Each stop brings a new habitat, a clever riddle, and fun facts that spark critical thinking and conversation between kids and parents alike.  

Created in partnership with Reading Is Fundamental®, this beautifully illustrated story blends imagination with early learning – making it more than a bedtime book. It’s a launchpad for curiosity! Order your copy today and bring home a story that inspires exploration, laughter, and a lifelong love of reading.

Sold at brysonsrocketriddles.com

Order Today!

Staufferville Stories

More stories, more adventures, more of Staufferville to explore.

Bryson the Bear and friends are just getting started. These original stories expand the world of Staufferville with new moments, new ideas, and plenty of imagination along the way. Read along and see where their next adventure leads.

Download Stories
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Coloring Pages

Download fun, printable coloring pages featuring Bryson the Bear and friends from Staufferville.

Bring the fun off the screen and onto the page with free coloring activities your kids will love. Each design features familiar Simply Animals characters and playful scenes made for easy, at- home creativity. Just print, color, and enjoy a simple moment of fun together.

Download Coloring Pages
simply fun cat simply nostalgic camel simply delicious tiger nothing less No high fructose corn syrup, peanut free!

Products

background image Stauffer’s Simply Animals Original Stauffer’s Simply Animals Original Stauffer’s Simply Animals Original

Stauffer’s Simply Animals Original

Simply Fun, Simply Nostalgic, Nothing Less.
Bring home the original favorite with Stauffer’s® Simply Animals® Original animal crackers in a 16oz bag. Ideal for family snacking or sharing with friends, these crunchy classics feature 13 fun shapes and are peanut-free, baked in the USA, and made with no high fructose corn syrup or artificial colors.

“Classic never goes out of style!” – Bryson the Bear

Simply Fun, Simply Nostalgic, Nothing Less.
Snack smart with Stauffer’s<sup>®</sup> Simply Animals<sup>®</sup> Original animal crackers in a 12-pack of 1oz bags. Perfect for lunchboxes, school snacks, or portion-controlled treats, these crunchy classics feature 13 playful shapes and are baked in the USA with no high fructose corn syrup or artificial colors.

“Little bags, big smiles!” – Bryson the Bear

Simply Fun, Simply Nostalgic, Nothing Less.
Snack time gets extra fun with Stauffer’s® Simply Animals® Original animal crackers in a 24oz bear-shaped jug. Packed with 13 playful shapes and crunchy goodness, this resealable jug is perfect for pantries, parties, and everyday smiles. Peanut-free, baked in the USA, and made with no high fructose corn syrup or artificial colors, it’s a nostalgic treat in a bear hug!

“Hug the jug—snack happy!” – Bryson the Bear

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background image Stauffer’s Simply Animals Cocoa Stauffer’s Simply Animals Cocoa Stauffer’s Simply Animals Cocoa

Stauffer’s Simply Animals Cocoa

Simply Fun, Simply Nostalgic, Nothing Less.
Take rich cocoa crunch wherever you go with Stauffer’s Simply Animals Cocoa animal crackers in a 5oz on-the-go bag. Compact and travel-ready, these lightly sweet crackers feature 13 playful animal shapes for snack time fun on the move. Peanut-free, baked in the USA, and made with no high fructose corn syrup or artificial colors, they’re the perfect mix of nostalgia and chocolatey delight.

“Snack adventures taste better with cocoa crunch!” – Bryson the Bear

Simply Fun, Simply Nostalgic, Nothing Less.
Gather the family for cocoa-filled fun with Stauffer’s Simply Animals Cocoa animal crackers in a 20oz family-size bag. With 13 playful shapes and a lightly sweet cocoa flavor, these crunchy crackers are perfect for movie nights, game days, and everyday snacking. Peanut-free, baked in the USA, and made with no high fructose corn syrup or artificial colors, they’re a nostalgic favorite everyone can enjoy.

“Big bag, big smiles—cocoa style!” – Bryson the Bear

Simply Fun, Simply Nostalgic, Nothing Less.
Make snack time a little more chocolatey with Stauffer’s® Simply Animals® Cocoa animal crackers in a 14.5oz bag. Great for sharing at home or packing for school, these crunchy cocoa crackers come in 13 whimsical shapes and are baked in the USA with no high fructose corn syrup or artificial colors. A classic treat with a chocolate twist!

“Chocolate makes everything more fun!” – Bryson the Bear

Learn More Find a Store
background image Stauffer’s Simply Animals Glazed Cinnamon Stauffer’s Simply Animals Glazed Cinnamon Stauffer’s Simply Animals Glazed Cinnamon

Stauffer’s Simply Animals Glazed Cinnamon

Simply Fun, Simply Nostalgic, Nothing Less.
Take sweet cinnamon delight wherever you roam with Stauffer’s Simply Animals Glazed Cinnamon animal cookies in a 5oz on-the-go bag. Compact and filled with crunchy cookies topped with a shiny glaze, it’s the perfect travel snack for road trips, commutes, or spontaneous adventures. Peanut-free, baked in the USA, and made with no high fructose corn syrup or artificial colors, it’s nostalgia with a cinnamon twist you can carry anywhere.

“Adventure tastes better with Simply Animals Cinnamon.” – Bryson the Bear

Simply Fun, Simply Nostalgic, Nothing Less.
Make family time sweeter with Stauffer’s Simply Animals Glazed Cinnamon Family Size bag. At 20oz, it’s built for movie nights, after-school snacks, and everyday sharing. With 6 whimsical animal shapes, baked in the USA and free from high fructose corn syrup and artificial colors, these crunchy cookies with a shiny glaze deliver the perfect balance of nostalgia and cinnamon flavor.

“Snack time is better together—with glazed cinnamon crunch!” – Bryson the Bear

Simply Fun, Simply Nostalgic, Nothing Less.
Bring home the cozy taste of cinnamon with Stauffer’s® Simply Animals® Glazed Cinnamon animal cookies in a 14.5oz bag. Perfect for lunchboxes, after-school treats, or a sweet break during your day, these crunchy cookies feature a shiny glaze and six playful animal shapes. Peanut-free, baked in the USA, and made with no high fructose corn syrup or artificial colors, they’re a nostalgic snack with a cinnamon twist.

“Every bite brings a smile—cinnamon style!” – Bryson the Bear

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13 Fun Animal Shapes!

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FAQ'S

Why is Animal Crackers® becoming Simply Animals®?

Simply Animals® is the next chapter of classic animal crackers and cookies families have loved for generations. The familiar taste, crunch, and playful animal shapes remain the same.

The new name celebrates what they’ve always been: simple, fun snacks – now paired with friendly characters like Bryson the Bear to spark imagination and add joy to snack time.

In short, it’s a fresh look and clearer name for the same beloved snack you’ve been enjoying all along.

Will the taste change?

Not at all. You’ll still get the same delicious flavor and crunch you expect from your favorite animal crackers. Simply Animals® looks a little different, but the snack inside is just as good as ever.

Are the animals shapes the same?

They sure are. All 13 of the classic animal shapes are sticking around, so our favorite animals are still part of every bag. Look for the bear, buffalo, camel, cat, cow, donkey, elephant, goat, hippo, horse, lion, rhino and tiger!

Is the packaging different?

Yes, the packaging has a refreshed look. You’ll notice updated graphics and a new matte finish, along with Bryson the Bear. At the same time, the familiar Stauffer’s® name stays front and center, so it’s still easy to spot on shelf.

Where can I find Simply Animals®?

Simply Animals® is available at grocery and convenience stores across the country. Use our store locator to find a location near you.

Will Animal Crackers® still be available?

Animal Crackers® will now be sold as Simply Animals®. You’ll still find the same familiar snack you know and love, just under the Simply Animals® name.

Are there any changes to nutrition or ingredients?

Yes. Simply Animals® is now made without high fructose corn syrup or artificial colors, giving families a snack they can feel good about and enjoy just as much as before.

Are Simply Animals® peanut-free?

Yes. Simply Animals® are baked in a peanut-free facility right here in the USA, making them a snack many families feel comfortable sharing.

Who is Bryson the Bear?

Bryson the Bear is a friendly face you’ll see on Simply Animals® packaging and in our stories. He’s there to add a little extra fun and imagination to snack time, helping make the experience even more enjoyable for kids and families.

Why the name Simply Animals®?

The name Simply Animals® reflects what these snacks have always been: simple, classic animal crackers and cookies families know and love. It’s a fresh way to celebrate a timeless favorite while continuing Stauffer’s long tradition of backing snacks people have trusted for generations.

Media Center

For journalists, retail partners, and anyone covering the future of family snacking, this is your hub for the full story.

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